PEOPLE EXPERIENCING ACUTE HUNGER
Acute hunger is the most extreme form of hunger and often in connection with crisis.
PEOPLE EXPERIENCING CHRONIC HUNGER
Chronic hunger is long-term or seasonal malnourishment.
PEOPLE WHO ARE CLOSE TO EXPERIENCING FAMINE
Famine occurs when
As dire as those statistics are, the repercussions of global hunger and food insecurity are equally daunting and do not stop at starvation and famine. As the crisis of hunger and food insecurity intensifies and is predicted to grow at an unprecedented rate, so does the risk of geopolitical instability, mass migration, and food shortages worldwide.
The war in Ukraine continues to have a catastrophic impact with far reaching effects. The lack of grain and fertilizer exports and astronomic price increases will result in rice shortages in China and debilitate small farmers in Africa who are responsible for 70% of the continent’s food supply. In the last 12 months, the cost of fertilizer has jumped 231%. In a world still reeling from COVID-19 disruptions, destabilization and mass migration in Africa, the Middle East, Central America, and Asia will soon begin.
All of these concerning facts are disastrously compounding issues that have existed for decades and brought us to an inflection point, requiring massive action by everyone of us.
Traditionally, our solutions to hunger and food insecurity have been reactionary – sending food to conflict-ridden areas, providing meals to people who are starving, and being forced to wait until people are on the brink of starvation before being able to prioritize their nutrition. Bringing together high-impact individuals, corporations, world leaders, faith-based initiatives, non-profit organizations, philanthropic foundations, high-net-worth individuals, and the collective general public to create sustainable proactive change is the way to stop the cycle.
Funds raised will be deployed in two broad categories:
Our partners will be asked to contribute a billion meals each over the next ten years. We are asking a community of others who can help to bridge the gap, to create long term sustainable solutions to address world hunger needs. This can be a billion meals in a year, or a billion meals during the course of ten years, the equivalent of a cash donation of $300 million*, or in-kind donations of a billion meals. In addition to those who can commit to 1 billion meals, there is also a need for sponsorship of initiatives, investment in new innovation and technologies, brand partnerships, general funding, awareness creation, public engagement, and celebrity influencers to help get the word out. Everyone has an essential part to play.
This is not a new charity nor is it a new idea – this is a new, more impactful way to collaboratively come together to mobilize money, messaging, and moments to address an imperative real-world need.
*Based on the blended cost per meal statistics from the top hunger relief organizations in the world, we are calculating a meal to cost around 30 cents.
The Founding Team came together over four years ago at The Family Office Impact Summit at the United Nations. At that event, Ed Martin, long-time omni win strategist, Joelle Jarvis, executive coach to UHNW individuals, and other participants discussed the vision of a summit to mobilize UHNW people around food. Then, it was only natural to reach out to Tony Robbins for his strategic mentorship given his decades-long commitment to hunger relief. Inspired by this vision, the founding team came together to address the desperate need for food worldwide.
Tony Robbins, Co-Founder
Tony Robbins Ventures, LLC
Joelle Jarvis, Co-Founder
The Mindset Partnership
Ed Martin, Co-Founder
5th Element Group
Scott Lewis, Co-Founder
5th Element Group
Dr. Cheryl Jackson
Minnie’s Food Pantry
The I Am Wild Foundation
Global Alliance for Improved Nutrition
NUOVO Pasta Productions
The International Pasta Organization
The Cura Foundation
Founding Youth Ambassador
End of Code
Round It Up America is helping the 100 Billion Meals Challenge and businesses raise money to end world hunger by offering customers the ability to donate or round up at checkout.